Sponsored Products

Help Amazon customers find and buy products you sell on Amazon with ads that appear in search results and product detail pages.

This video shows the campaign performance of an advertiser from the US.
The results shown here cannot be guaranteed for other marketplaces.

Getting started


Select the products you want to promote.


Decide which keywords you want to use and how high the bids for clicks are.


You can start with a small budget and create an ad in minutes.

Who can use Sponsored Products?

Sponsored Products are available to professional sellers, merchants, booksellers and agencies representing merchants. Products must fall into at least one eligible category and meet the requirements for the Buy Box.

How Sponsored Products work

Be discovered

Ads appear exactly where customers see them, such as the first page of search results and product detail pages, resulting in immediate increased visibility.

Increase sales

Sponsored Products help you increase your sales on Amazon by reaching customers who are looking for products like yours and leading them to your product page.

Control costs

Ads are calculated per click. So you only pay when customers click on your ads. You control your expenses by setting your budget and choosing how much you want to bid per click.

Frequently asked questions

Where do my Sponsored Products ads appear?

Your ads can appear at the beginning or within search results and on product detail pages. Ads can appear on both desktop and mobile devices.

How much does it cost?

You offer the maximum amount you are willing to pay when a buyer clicks on an ad for your product. The more competitive your bid is, the more likely your ad will appear if it matches an Amazon customer's search.

Which products are approved for Sponsored Products?

Currently, adult products, used products, refurbished products, and closed categories may not be advertised with Sponsored Products.

What results can I expect?

Sponsored Products can help you achieve a variety of goals, from raising awareness of a new product to promoting seasonal items or increasing demand for a bestseller.

We offer a range of tools and reports that make it easy to analyze campaign performance and measure success. Once your campaign is launched, you can view all reports on the reports page.

What is CPC advertising and how do I use it?

Cost-per-click (CPC) advertising is a type of paid advertising where impressions or views are free. The advertiser is only charged when a customer clicks on the ad. Sponsored ads such as Sponsored Products and Sponsored Brands are based on the CPC model.