Promote your brand and products on Amazon for free with your own multi-page Store.

This video shows the campaign performance of an advertiser from the US.
The results shown here cannot be guaranteed for other marketplaces.

Getting started


Create pages for your products and categories using predesigned templates or drag-and-drop tiles.


Add videos, text, and images to tell your brand story and show your products in action.


Submit your Store for review. It will be checked within 72 hours.

Who can create a Store?

Creating a Store is free. Stores are available to merchants registered in the Amazon Brand Registry, vendors, and agencies. To create a Store, you do not need to advertise on Amazon.

How Stores work

Present your brand history and products

Help customers discover your product portfolio and related products on Amazon.

Design your Store—without programming

Use drag-and-drop tiles or predesigned templates to create your own multi-page Store without writing a single line of program code.

Get your own web address

Bring buyers to your Store with ads on Amazon and marketing activities outside of Amazon with a unique, easy-to-remember Amazon URL.

Stores insights

Use Stores insights to optimize your advertising campaigns

Stores insights provides you with helpful insights into sales in your store and traffic sources.

See what other brands have done so far

Frequently asked questions

How can I register my brand?

You must have a registered and active trademark that has been submitted to Amazon and recognized by Amazon. See the Amazon Brand Registry for more information on how to register. Only sellers need to register with the Amazon Brand Registry — merchants do not need to register.

How can I measure the performance of my Store?

The Stores insights dashboard provides metrics such as daily visitors, page views, and sales generated in your store. If you promote your store through external marketing activities, you can also add a tag to the URL to analyze the traffic sources for your store.

How much does a Store cost?

Creating a Store is free.